I'm Mark Wade, the founder of Southern Latitude Consulting. For 25 years, my career has been defined by one mission: bridging the gap between exceptional technical skill and strategic business success.

It all started in 2000 when, at 21, I launched my first company in design, signage and printing. I saw firsthand that my clients were masters of their craft, yet many were held back by challenges in marketing, financial management, and long-term strategy. I knew my real value wasn't just in what I could create for them, but in how I could help them grow.

That realisation set the course for my professional life and ignited a passion for all things business. I dedicated myself to mastering the frameworks that drive a successful enterprise—from sales and marketing, to branding & customer behavior, planning & strategies, to financial forecasting and operational efficiency. I have since guided dozens of companies across a diverse range of industries.

My experience isn't just advisory. The most critical lessons were learned in the field, as an owner and operator. I have personally built, scaled, and engineered the successful exit of my own businesses.

Southern Latitude Consulting is the culmination of this journey. It allows me to serve as the strategic partner I wish I'd had—offering proven, real-world expertise to business owners ready to build a resilient and thriving company.

Whether you're looking to scale, solve a critical challenge, or plan your next move, the right strategy makes all the difference.

It can be scary asking for help. Contact me today for a FREE 15-minute no obligation catch up to discuss how Southern Latitude and help you and your business get ahead.